Okay so we have these bags on the website and I am not being dramatic when I say they are genuinely beautiful. We’ve got a pink and a lavender colorway right now and they have these amazing colorful names because that is just how we roll in our world of color. Everything gets a name. Everything has a personality. That’s kind of been our thing since day one and it’s not going to change anytime soon.

The puffy bags are really having a moment and I think it’s because they hit that sweet spot of being genuinely useful while also being kind of fun and a little unexpected as a gift. You’re not giving someone another candle. You’re not giving them a gift card tucked inside a generic card. You’re giving them something they’re actually going to carry around and use every single day. Think about a student off to college in the fall who needs one bag that can hold all their school supplies without everything getting lost at the bottom of a backpack. Then there’s the grad who is spending every weekend at the beach this summer and wants something that keeps their sunscreen and phone and earbuds all in one place instead of scattered across a towel. This is the bag. It’s the kind of thing where once you have it, you wonder how you functioned without it, and that is genuinely the best kind of gift to give someone.

We also have these hip bags, which are very hip, as the name implies, and those are on the website too. The hip bag is great if you want your hands free, but still need your essentials close, which honestly describes most people at any point in the day.

Both styles can be done in basically any color, which is something we’re actively working toward as we bring on some new retail partners. So that’s exciting and also slightly terrifying the way new things usually are.

We’ve got some fun things in the pipeline for the bags specifically, including expanding the color options in a way that I think is going to be really exciting for our retailers and for the people who have been asking us for more variety. I can’t say too much yet but we’ve been in conversations with some new retail partners and color is obviously the centerpiece of everything we bring to those relationships. It always has been.